Arc’teryx

Arc’teryx is one of those brands that really resonates with my definition of outdoor pinnacle.

I jumped at the chance to aid in the content development for Arc’teryx through means of graphic & production design. I’ve gotten to collaborate with some of the amazing Art Directors over at Arc’teryx in order to propel both campaign work, as well as business drivers.

Through the process of campaign development, my primary focus has been the execution of content through all the many touchpoints. As Arc’teryx exists on every front, my goal was to ensure consistency wether it appeared in your social stream, window store front, or favourite backcountry catalogue.