I’m a freelance designer working with outdoor, lifestyle, and ecommerce brands.
Over the years, I’ve had the opportunity to work with brands like MEC, Sport Chek, and Alpine Canada—contributing to everything from large-scale campaigns to ecommerce and in-store experiences.
This range of work has shaped how I approach design: not just as something visual, but as something that needs to function across real-world applications.
Why work with me
My approach balances aesthetics with purpose—making sure every piece of work supports a larger goal, whether that’s improving product visibility, strengthening brand identity, or increasing engagement.
- Experience across both brand and performance-driven design
- Strong understanding of outdoor and lifestyle audiences
- Ability to execute across multiple touchpoints (ads, ecommerce, campaigns)
- Focus on clarity, consistency, and real-world usability
Mountains 'n Coffee
Outside of design, I spend a lot of time in the mountains—something that continues to influence how I think about simplicity, function, and intentionality in my work.