MEC

MEC makes outdoor pursuit accessible for all.

We all know and love the MEC brand, so I consider myself very lucky to be a part of their narrative. I’ve been providing support in a production capacity with a focus on email execution. Emails need to inspire the reader, provide brand recall to the overarching message, have a seemless user interaction, and entice the click-though to the amazing assortment.

Creative comes from collaboration with an awesome in-house team, creative direction, and senior designers.