Canmore Climbing Gym

Developing a logo for a new gym in the beautiful town of Canmore. Collaborating with some amazing people who wanted to bring the neighbourhood feel back to the gym, to rekindle that small, supportive, community vibe that climbers fuel off of.

The secondary component to this development was understanding how this brand, and therefore the logo, may evolve. Part of designing for a startup, is predicting use-case deployment of the identity. How will it appear on signage, websites, and on some sweet branded swag.

In-situ shots pulled from CCG official social page.