Sport Chek Content Creation

Here in the rockies, what better way to acquaint oneself than making some spicy turns in fresh powder.

The goal of the Sport Chek Ski & Board campaigns was two-fold; one to inspire, and one to provide accessibility. We wanted to show Canadians that winters were to be celebrated, and Sport Chek had the gear to get them there.

My role was a mix bag, but to name a “few”; Concept pitching, storyboarding, casting, location scouting, working photographers and videographers, on-set art direction, post production editing, execution & layout designs for both print and digital, directing video shorts, producing in-store Point of Purchase (POP) displays, and updating CMS for e-commerce site. /exhales breath

Photography: Ryan Creary | Videography: Lee Visuals